Two football associations from Moldova will advocate for SDGs through sport

Football for the Goal is a United Nations initiative that provides a platform for the global football community to engage with and advocate for the Sustainable Development Goals (SDGs). It is an opportunity to build on football’s powerful and influential reach and to work together to become agents of change by aligning messaging, strategies and operations with the aspirations of the SDGs.

This initiative will inspire and guide the world of football – from confederations, national associations, leagues and clubs, to players’ associations, organized fan groups, as well as media and commercial partners – to build on existing sustainability approaches and to implement SDG strategies that lead to behavioural change.

Members may not only aspire to develop sustainable practices, but may also act as champions of the SDGs during the Decade of Action (2020-2030). Members will use their visibility and outreach power via tournaments, players, corporate brand exposure, media and fan communities to raise the profile of the SDGs through amplification and advocacy. They will inspire action by demonstrating how these sustainable practices can be mainstreamed through any business model, including sport.

Members of Football for the Goals commit to the following principles across their business practices and in their advocacy with stakeholders, as well as media and commercial partners and sponsors:

• Sustainability policies and practices
• Implementing and advocating for the SDGs
• A human rights-based approach, including in addressing issues of discrimination and avoiding discriminatory practices
• Equality and equity, including gender
• Climate action

About the SDGs

The 17 Sustainable Development Goals were adopted by world leaders at the historic Sustainable Development Summit in September 2015. Encompassing everything from health to gender equality and education, the Goals are mobilizing efforts around the world to end all forms of poverty, fight inequalities and tackle climate change by 2030, while ensuring that no one is left behind. https://www.un.org/sustainabledevelopment