Coolege Vitamine campaign is extended to public schools and kindergartens outside Chisinau

The distribution is possible due to donations from private sector companies, producers and exporters that are members of Moldova Fruct Association and that share the same vision with the Coolege Vitamine campaign.

“I consider today’s action as a nice one and welcome for the kids. These are quality and environmentally friendly products and, if before this action, we have vitaminized children’s food with vitamin C from pharmacies, now we do it through the fruits,” says Zinaida Ceban, the director of the kindergarten "Andries" in Onitcani, Criuleni district.

The trial intends to raise awareness of the necessity of fresh fruits consumption by kids and aims to pave the way towards the development and testing of “Fruits in schools” scheme, similar to those already functioning in countries from the regions, like Romania and Poland. According to WHO, Moldovan kids consume only 60% of the minimum quantity recommended daily.

Coolege Vitamine pilots a distribution scheme executed directly by private sector companies. The initiative is backed by several private sector companies, including Linella, Mobiasbanca and others.

Moldova Fruct Association is the largest association of fresh fruits producers and exporters in the Republic of Moldova and it gathers more than 170 producers. The current donation and distribution campaign is the largest one conducted in the recent past. All producers eligible to contribute to Coolege Vitamine campaign are to provide quality certifications for fresh produce in line with national legislation and quality standards.